I had to create a campaign that can drive sales of the Student Art Pass amongst university students. They wanted to convince students – not just art students – that visiting museums and galleries can help them step out of their daily lives and get a new perspective on the world. For some, it might be about inspiration for their studies. For others, museums and galleries can or a chance to relax and reset. I wanted to show students that while visiting museums you can also explore London. I created a geometric styled map showing points of interest.
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