My task was to create a brand and identity for a fictional company devised from two randomly generated words, mine were ‘Overgrown AirBnb’. From my research on both words I created my own company name 'Native Rooms', a luxury hotel business situated in some of the worlds most beautiful forests. I wanted to create an identity that was clean and modern, my inspiration for my design Yang Rutherford’s rebrand of L’Hotel. 
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